NET MARKETING KNOW HOW
To Squeeze Pages
you begin the attempt to build a successful list or create a powerful
sales page, you will want to start with a rigorous introduction to
stark contrast to Home Pages Which Give The Visitor Many Options,
focus specifically on one thing, be It capturing leads for a
newsletter/mailing list or pushing your visitors to specific product/
affiliate product – it makes no attempt to give visitors a
common name that is often used to describe the Squeeze Page, is Lead
This squeeze page is designed to get names and email addresses. or to
persuade a visitor do somthing for a reward. A squeeze page is usually
a smaller type of Web
Page, which has an opt-in form in sight when the page loads and has an
insentive to give you their name and email address. This is one of the
the best ways to build your list.
So what is important to learn in an
introduction to Squeeze Pages? First, it is important to recognize that
all successful marketers use these. If you plan to sell a product over
the Internet, you will want to use one, too, rather than relying on
sidebar opt-in forms and unfocused pages that do not convey a single
point and a single call to action.
important thing you will want to take away from this introduction to
Squeeze Pages is that every Squeeze Page contains the same parts and is
focused on a SINGLE goal – getting the visitor to become a subscriber
parts are as follows: an opt-in form (or sales prompt), a brief or
lengthy introduction, a picture of the list/product owner, the
signature of the list owner, and a call to action (or multiple calls to
which model will work best for you can simply only be done through
testing. While many boast a conversion and attribute it to the
shortness of their introduction (many will be one short paragraph),
otherwise will boast a high conversion rate because they use lengthy,
thorough, and compelling copy.
there is anything you absolutely must take away from an introduction to
Squeeze Pages, it is that you cannot create a Squeeze Page or squeeze
that isn't focused.
The Squeeze Page System
2. What You Need
Getting Started on Your Squeeze Page
3. Planning Your
4. How to Write a
Squeeze Page that Converts
5. Tips on Getting
Better Conversion Rates
Traffic into Your Squeeze Page
The Squeeze Page System
Squeeze Page system provides a uniquely powerful system through which
you can derive profit from multiple streams. This article will briefly
discusses some of those different streams – and how you can manipulate
start with the Squeeze Page itself: all traffic is sent to the Squeeze
Page. From there, it will have a number of options, depending on what
you have given them. Many marketers suggest that your Squeeze Page
should always be an opt-in form. Others will suggest that it should
simply be a sales page.
it's a free newsletter or a product for sale, the Squeeze Page system
you create should include a “one time offer,” which will compel them to
take action – subscribe, buy, etc.
they subscribe or buy, the Squeeze Page system you create should then
re-route them to a thank you page, which opens up more means through
which you can up-sell. One quick way to up-sell is to simply include
advertisements on your thank you page for related affiliate products or
for your own products. Here, again, you will want to give them a
if you haven't yet asked them to join your mailing list, this is where
you should do it – on your thank you page. Once they opt-in to your
list, you now have a whole new option you can use in conjunction with
the Squeeze Page system to generate revenue.
such option is selling ad space in your newsletter or e-zine. The more
people you have reading your newsletter, the more you can generally
charge for ad space; however, you will want to avoid overselling to
your list to ensure your advertisers actually make money.
next option is to endorse a product as an affiliate. You can tell your
subscribers how someone has just created a brilliant product – and you
can offer it to your subscribers through an affiliate link. You may
even want to use other products you have has bonuses to give them
last and most profitable way in which you can generate revenue through
your newsletter is by creating and selling your own products to them.
is important to note that you don't have to use all of these means to
generate revenue; however, the more you use, the more you earn in
Check Out This Squeeze Page
While your there Get The free Report :-)
What You Need Before Getting Started on
Your Squeeze Page
you get started building your Squeeze Page, you will need a number of
things to a) make your offer actually have a point; and b) facilitate
the creation of your Squeeze Page.
thing you absolutely must have before you get started is an auto
responder. Without any auto responder, you are tossing potential bags
of money in the garbage. Rather than creating a relationship with
customers and potential customers – and giving yourself the opportunity
to attempt future up-sales -- you're allowing them to leave and never
addition to an auto responder, you will need to have an actual offer
that people want to buy. You may want to develop a product, such as an
E-Book or a piece of software.
you don't have the skills to do either, you can always hire a
professional to do it for you through Elance.com or Guru.com. You will then either
want to sell this product and attempt to get subscribers from your
thank you page – or you will want to get subscribers by offering the
product for free (which is what many Internet marketers now do).
thing you absolutely must have before you get started is a check out
service. You may want to consider Paypal, Click Bank, or 2 Check Out. All of these services
will allow you to make transactions quickly.
thing you must have before you get started is a set of graphics, which
usually includes a graphic header, a check out button, background
wallpaper, and a half-decent picture of yourself. You can probably
provide the picture of yourself, but you might want to hire a
professional to do the rest.
thing you will need before you can get started on your Squeeze Page is
some way in which to create a realistic signature. http://www.vletter.com is probably your best
bet; but, if you're on a budget, you may want to opt for simply using a
word processing program.
Planning Your Squeeze
the most important part of creating a Squeeze Page is planning your
Squeeze Page theme. How you select your theme, of course, will all
depend on how
you plan to generate traffic.
If you decide to generate traffic through
search engine optimization, planning your Squeeze Page theme will
entail finding phrases within your niche which have a high demand
(aggregate search value) and a low supply (small amount of competing
sites) and then creating multiple Squeeze Pages, each which is
optimized around a different phrase.
on the other hand, you decide to generate traffic through pay per click
(PPC) programs, such as Adwords, planning your Squeeze
Page theme will again entail tuning a number of different pages to fit
the keywords you are purchasing.
is actually where most people fail when they create a Squeeze Page:
they don't tune it to fit a specific audience. For instance, in the
case of a squeeze page for a newsletter, they might start a newsletter
about toys, but they only create one Squeeze Page and send all traffic
to it. This is a big mistake.
are, if you create a quality product or newsletter, it can benefit a
number of people. So why not communicate the exact benefits they will
derive from subscribing or buying?
for instance, you have a newsletter about Legos and toy blocks, so you
group it under the loose heading of “toys,” a visitor who is looking
specifically for information about either Legos or toy blocks will
click off your page if they don't see the direct connection to the
exact topic for which they were searching.
you will want to setup a page centered around Legos and a page centered
around toy blocks. On each page, you will want to communicate the
specific benefits to joining the list for each of those groups of
one step further, in addition to planning your Squeeze Page theme, if
you are creating a Squeeze Page for a newsletter, you may also want to
segment your list, so you can send information specifically about Legos
to those who request it – and information about blocks to those who
How to Write a Squeeze
Page that Converts
people have no (or simply the slightest) idea how to write a Squeeze
Page that converts. Instead, they slop together elements that they have
seen used in other Squeeze Pages – but usually do not put them together
in the same way the owner of the successful Squeeze Page did.
major problem is copy. And that's fine. Not
everyone is going to be an excellent writer – never mind a copywriter.
But as someone selling a product or trying to build a list, it is
important that you know your strengths and weaknesses – and that you
either spend the time to overcome them or hire someone else to do it
copywriting, for instance, it is important to use a mix of compelling
sales points with powerful psychological triggers. Most people who
create a sales page miss either one or both of those elements.
instance, they might concentrate so much on building hype that they
don't actually explain what solution they are providing – and for whom
they are providing it. If I don't have a specific problem that your
product solves, why would I buy it? I wouldn't.
Now, if they fail to sprinkle
in psychological triggers, such as “scientifically proven,”
“guaranteed,” and “shocking,” no one will feel compelled to continue
reading, as the benefits will have a low or average perceived value.
addition to these two problems, some sales pages lack coherency and
direction. The copy looks amateurish and it doesn't slowly grind
forward, breaking down the visitor's resistance to the sale – and
compelling him or her to buy more and more at each sales point.
if there aren't multiple calls to action – another form of
psychological trigger – then a potential visitor might never feel
compelled enough to pull out his or her credit card on the spot and
make the purchase.
addition to careful copywriting, there are other important things you
must take into consideration when writing a Squeeze Page that converts.
For instance, it is important to build a compelling case for a
this doesn't mean you have to invent fake deadlines and constantly
revise them each week. This is a good way to guarantee your complete
loss of credibility in the shortest amount of time possible.
when planning your copy, you will want to make sure that you constantly
urge the reader to act immediately by inserting a number of “calls to
action,” as I've mentioned previously.
You may want to consider using
fly-ins or pop-ups to create more urgency – or to make a time-bound
offer. Perhaps you can use a countdown to build urgency (i.e., when
someone arrives at your Squeeze Page, they have five minutes to
purchase the product at the lowest price).
Now, if you're creating a squeeze page,
you might want to employ slightly different tactics. Rather than
building a compelling case with multiple triggers and calls to action
over the course of 1000 words, you may want to simply condense that all
into a compelling headline and one paragraph of “benefits.”
a completely free-to-join squeeze page, you more than likely wont have
a considerable amount of resistance to joining, unless the visitor:
see any benefits; and
that you will sell their email address to spammers.
of these problems are relatively easy to overcome. In your headline,
simply state the exact benefits they will receive for joining – as
always, mixing in psychological triggers.
In your first paragraph of copy, give them a compelling reason to join
now (i.e., the price might go up, the list might become private, you'll
get this amazing report).
to overcome the second problems, simply include a short line under your
opt-in form that explains that you will not – under any circumstances –
spam them or sell or give away their email address and name.
on Getting Better
are three major ways in which you can create your Squeeze Page
conversion rate. All Squeeze Pages created by professionals usually
include these three elements at a few others.
first way in which you can increase your conversion rate is
through personalization. This is usually done
in two ways: the first way is by providing a photo of yourself. The
second way is by adding your signature to the bottom of your Squeeze
radically increases visitors'
Most people who resist buying products online do so because they're
weary of getting scammed by a faceless liar, who wont be around when
they need help or when they need to return the product.
Tip: By adding your picture
and signature, you can significantly increase a gain in your visitors'
way in which you can increase your Squeeze Page conversion rate is by using
black text or a white layout. Regardless of what
anyone tells you, this is one of the easiest ways in which to make your
page look professional, rather than pathetic or desperate.
third way in which you can gain trust is by offering
something for free. This is generally
what you will do if you're using a squeeze page to generate leads:
you'll offer a free report or five-day course – and then use that to
generate leads, which you will later up-sell or generate revenue from
via affiliate sales. Why is this technique so effective?
simply because it allows them to judge your work and ideas before they
actually have to pay for them. Additionally, it
addition to these three general ways in which to increase your
conversion rate, you should always guarantee a product. If you sell
through Click Bank, you actually wont have a choice.
if you're using Paypal or some other check out (Credit Card processing)
program, you will want to make sure you clearly state that customers
can return your product for any reason within a given period of time
after the purchase.
Follow all of these steps and you will significantly
increase your Squeeze Page conversion rate.
Traffic into Your Squeeze Page
traffic into your Squeeze Page – it sounds easy, doesn't it? Well, it's not. And
no matter how great your Squeeze Page is, it wont matter if no one ever
if everyone in the world other than your target audience reads it, it
also wont matter. This is why you need to find media through which you
can drive targeted visitors to your Squeeze Page.
way in which you can drive traffic to your Squeeze Page is through
natural search engine optimization. This is the slowest process, but it
is also one of the best ways to ensure a continually
increasing stream of traffic over
Generating natural search engine traffic
generally entails getting links to your site. While reciprocal linking
was once the best strategy, experts now believe that major search
engines are devaluing reciprocal links in favor of one-way links and
triangular links (which search engines can't really detect).
way in which to get natural search engine traffic is by optimization
your website for certain key phrases. You can do this by creating pages
that specifically focus on one keyword on your given niche. You can
then set the page extension to that keyword and optimize the content at
a 1.5% density for that keyword. You will also want to use it in header
and title tags.
in addition building natural search engine traffic, you will want to
consider using pay per click advertising. You can do this by opening an
account with Google Adwords.
mentioned earlier, successful Google Adwords campaigns do two things:
they group keywords into multiple, small, related groups – and they
send leads to multiple, tweaked Squeeze Pages.
means you will have to start with some careful keyword research; and
you will then have to alter your Squeeze Pages to match that research.
These are some of the most commonly used tools for driving traffic to a
Squeeze Page; however, they are not always the most effective.
both of those methods can be effective, but they both usually have
rather high barriers to entry and require a lot of work.
you do have another option: human connections. And this is where most
Internet marketers fail. They don't realize the power of human
connections because they are so caught up in the idea of making
transactions and collecting massive checks without having to deal with
customers and clients.
quick way to get traffic through human connections is a joint venture.
You can enter into a joint venture by compiling a list of possible
“partners” -- or people who might be able to assist you in some
mutually-beneficial way. This list might include other list owners in
your niche, site owners in your niche, and experts.
only one important thing you should keep in mind when contacting joint
venture partners – and that is to make it as quick, easy, and
beneficial for them as possible. If they have no incentive for doing
it, they probably wont even reply to you. And if it isn't easy, they'll
accept other joint venture offers over yours.
way in which you can drive traffic to your Squeeze Page is through blog
and forum posting; however, it is important that you do not spam, as
many businesses do.
actually participate on the forum, provide people with something of
value; and, after a while, post your product in your signature – and
try to network with people on the forum who work in similar fields.
approach to blog posting should be similar. Include a signature file
that links back to your Squeeze Page, but don't spam. Instead, post useful
comments. This is not only more ethical, but it is plainly more
effective. Spam gets deleted. Good comments get praised, inducing
people to follow your link and check out your products.
To Your Success
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